1. Very good content. The information you gave here was excellent. Good job. I know I couldn’t do the, 10 Commandments of Mobile Marketing any better. I’m putting this on my blog. So you know, I found you on my google alerts. Where else? = )

    1. Thanks, Tony! I took quite a bit of time pulling this together and I’m glad you are sharing it with your blog readers.

  2. Kim: I must be the only person in the country who feels this way, but I’m not a fan of mobile websites. I consume a lot of web content via my iPhone and Kindle Fire. Both handle almost all full websites just fine and I prefer to get the whole site. Plus, when I share links via Twitter or other social media platforms, I prefer to share the full sites’ links for those who click on them from non-mobile platforms.

    1. Brian:

      I don’t think you’re the only person in the country who feels that way. =:) That is why I say that the mobile site should always have a link to the full sized site. Here’s why a mobile visitor should see the mobile site first.

      Let’s say you and I both click on a link from our mobile devices. I prefer a mobile site and am sent to one. Bingo, I am happy and ready to go. You, on the other hand, want want the full size site and can, with one easy click, get to the full size version. It takes one click for us to both be happy. Keeping in mind we each represent a body of other visitors who feel the same way each of us does.

      However, if we are both sent to the desktop site, then I am forced to pinch and squeeze my way around to try to find the link to the mobile site. It is really not an easy proposition and most likely I will be frustrated by the time I find it. You, of course, would be happy at the get go. In this scenario, the people who want a mobile friendly version of the site are not able to get what they want with one easy click. It is not the best scenario.

      Also, I am not saying that every site should be a mobile site (as in desktop visitors go to mobile sites). I am saying every site should serve the mobile-friendly version to mobile visitors and the desktop version to non-mobile platforms. This means that your social sharing is perfectly fine the way it is. You just share the link you want and the site that is receiving the visitors just needs to serve the appropriate version.

  3. To number 8, thou shall provide RELEVANT VALUE, I’d like to add; incorporate SMS vouchers and coupons. They are one of the easiest ways to get started with mobile marketing.
    Send your customers a voucher or coupon entitling them to a discount or gift next time they make a purchase from you. Recently, a well-known chain increased their sales through an SMS coupon campaign. They asked people to respond to their radio, outdoor advertising and in-store promotions via mobile. As people responded, they received an SMS coupon for free gifts and special offers, which could then be redeemed at any outlet.

    1. Cheryl:

      Thanks for sharing that suggestion. SMS coupons are an excellent way to provide relevant value!


  4. Thanks for your fantastic reminders Kim.
    My favorite reminder was “Mobilize thy email.”

    As someone who constantly reads emails on my
    iPhone, I know the difference it makes to reading

    1. Right, Josette. If it isn’t readable the first time I see it, I’m not likely to try again. There is only time to open email once.

  5. Love it Kim! Just shared with a business associate who markets apps heavily. She says # 4 is “spot on” …………………. “Correct and that’s iTunes stipulation. Call to action to engage and retain :) that’s why I have identified certain sectors :) if the person who has downloaded doesn’t have a need to open more than once it’s a dead duck :)”

    1. Thanks, geoff. I have to admit it is not always easy to make al this mobilizing happen, but it is worth it.

  6. Hi Kim, thanks for this list. My only additional thought was ‘thou shall plan your campaigns in advance!’

    Too many mobile campaigns seem to be dreamed up an hour of so before they are sent, and as a result resort to repeated discounting.

  7. Kim, I really like your blog. Thank god we have someone in the mobile marketing space willing to go the extra mile and train us marketers about better ways to succeed in this new technology. I personally am very interested in the mobile space as a means to connect with existing clients. Client education, brand monitoring and follow up are key to an established online business, so I feel that mobile tech is a great way to go. Do you feel the same?

    1. Marshall:

      Thanks for the comment. Yes, I agree that mobile is a great way to facilitate client interaction and is an excellent follow up method.

  8. I believe as a mobile marketing entrepreneur, these mobile commandents should be kept in check every now and then to ensure the success of each individual campaigns.

    what i like most about the article is about spamming, we all hate how we receive spam may it be thru email or SMS, and this greatly affects how a client views our products/services.

    my company, socialnetcommunications.com works specifically to ensure that less spam and more bang for your bucks rules are implemented.

    You build PR thru these campaigns, and you don’t want it to boomerang negatively, right? mobile marketing social net communications are synonymous, in my opinion. It let’s you reach out to your target clients without pissing them off or leaving a bad taste regarding your products.

    Quality and Content of you campaigns are virtually the core life source of mobile marketing.

    mobile marketing social net communications

  9. Thanks for such an informative post. I totally agree with the mobile campaign marketing strategies mentioned above. With mobile sms marketing campaigns can be set and blasted more accurately.

  10. Hey Kim, I probably just need to take a look around your site… but, any specific plugins you recommend that can produce an optimized mobile-friendly version of our current WordPress site(s)?

    If you’ve already covered this in-depth, just ignore this question, as I just stumbled upon your site and I’m off to dig around in your archives just as soon as I click ‘post comment’ ;-)



  11. Great information. Yes No Mobile Spam why mess up the industry. Also great Idea to Mobilize every website using a QR code or Mobile Marketing. Makes sense. I will be using your advice to help companies use Mobile Marketing to hire sales people to build their sales teams. That’s what we do buid sales teams for companies wanting to grow sales teams. I registered with your newsletter watched your video and look forward to buying your handbook.

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