I started writing about mobile marketing in 2007 (before the first iPhone came out) and my book, The Mobile Marketing Handbook, was one of the first books published about mobile marketing. This is where I share my insights about mobile marketing from the early stages to today. Check it out…
- All
- Insight
- Kudos & Misses
- Mobile Email
- Mobile In the Wild
- Mobile Marketing 101
- Money in Mobile
- Resources
- Text Messaging
- Tools
What is Mobile Marketing Anyway?
The Mobile Marketing Association redefined “mobile marketing” this week at the Mobile Marketing Forum in Los Angeles. Here’s the new official definition: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in […]
How a Mobile Interactive Board Game Impacts Mobile Marketing
I caught a bit of the Kim Komando radio show this weekend and she was talking about a new board game by Hasbro that includes text messaging as part of the game. Turns out it is an old board game […]
Everybody Starts at Zero
The biggest misconception around mobile marketing lies in the idea that a business builds a database of mobile phone numbers and then dives into a mobile marketing campaign using these numbers. Nothing could be further from the truth. The reality […]
“Is it on sale?” The mobile opportunity – people are buying now
GUEST POST: Ann Cannon, vice president of CSG Systems’ Prairie Interactive Messaging In today’s market, consumers are thinking twice before they buy almost anything. “How much do I need it?” “Do I need it all, or do I just want […]
Seeking Virtual Assistance
I am looking for help from a Virtual Assistant and thought that a post here would be a great place to start. This is for a one-time, multiple component project that is described below in detail. I would certainly be […]
“Holy @!*#!@ Mobile is Huge!”
Not sure how, but I had forgotten about this comment that was made to me immediately after my talk at The System Seminar in March. Today I was reminded of it when Billye Thompson sent out this email about my […]
Mobile Marketing Challenge
Last week in my e-zine, Mobile Marketing News Brief, I issued a mobile marketing challenge to my readers. (You can see the News Brief here and sign up to receive it here.) Today I’m reporting my results and giving you […]
Superbowl XLIII’s Mobile Ads and Mobile Misses
As I sat down for kickoff on the big day (Superbowl commercial day) I had my phone ready by side. Determined to text in for every text offer, visit every mobile website and consume anything mobile related I figured I […]