Chitika’s Study of Mobile Ad Click Through Rate Dreadfully Draws the Wrong Conclusion Last week Chitika, an online advertising network, released a study of mobile vs. non-mobile click through rates on their advertising units. You can read their press release […]
Mobile Advertising
Mobile Advertising Sites
MOBILE AD VENDORS AdMob Google Mobile Adwords JumpTap Medio Mobile Marketing Association Mobile Advertising Guidelines Nokia Media Network Quattro Wireless GetMobile Third Screen Media MOBILE ADVERTISING RESOURCES Perry Marshall and Bryan Todd, Ultimate Guide to Google AdWords (Entrepreneur Press, 2006)
Scobelizer meets AdMob’s Omar Hamoui
If you are not up to speed on what is happening in the mobile advertising space (or even if you are) this video is well worth watching – to the end. You’ll find out about how AdMob got funded in […]
Key2Cell to Launch Mobile Advertising
I just read a fascinating interview at Mobile Marketing Magazine of Bruno Saint-Cast, CEO of Key2Cell. David Murphy did the interview and it was, as usual, a terrific read. Murphy and Saint-Cast were talking about the upcoming launch of Key2Cell’s […]