Thanks for your interest in the Mobile Marketing Launch Kit. I have actually changed it quite a bit and now have several different options.
Mobile Marketing Business in a Box
If you are interested in learning about all aspects of mobile marketing and offering them for sale to local businesses, the Business in a Box is what you want. It is most like the Launch Kit.
Everything listed below is INCLUDED in the Mobile Marketing Business in a Box but is also available separately.
If you want to learn about SMS Text Messaging, this is the module for you.
Mobile Web / Mobile Traffic
To get everything you need to build mobile websites and drive traffic to them, take a look at this.
Mobile Marketing QuickStart
To get the basics and get going, check this out.