Mobile Keyword Research Tool

Doing mobile keyword research has been a manual process until now. There was no keyword research tool for mobile sites. Today Google announced to their Adwords customers that their keyword research tool now offers mobile keyword listings and information as well as for the desktop.  Hat tip to David Rothwell Adwords Answers for alerting me about this announcement.

THIS IS HUGE!

What this means is that mobile SEO is taking a huge leap forward. More businesses will now be able to launch effective mobile pay per click campaigns and have mobile keyword research for increasing their organic search results as well.

You’ll hear much more from me about this in the future, but for now, here is the basic information about how to find the new Google mobile keyword research tool.

1) Go into Campaign Summary.

2) Choose an ad campaign with a mobile ad. (This is a critical step.)

3) Open the mobile ad.

4) Click on the Keyword tab.

5) Choose the Ad Keywords + sign

6) Then select Add Keywords using the Keyword Tool

7) You will see “Results are tailored to mobile searches“

Viola! You are now using a mobile keyword research tool.

6 Comments

  1. Hi Kim

    I just finished reading ‘The Mobile Marketing Handbook’ last night. I’ve folded corners of pages and highlighted loads of stuff. This book is ground-breaking in my humble opinion.

    Mobile marketing is so exciting, there are so many opportunities. I now have a voracious appetite for it after reading your excellent book. I’m going to read it again to make sure that everything has sunk in.

    By the way…I found out about your book from Ken (The System Seminar Guy), it’s one of his top 10 must read books for 2009.

    John O’Hara
    United Kingdom

    Reply

    1. John:

      Thanks for your kind word about The Mobile Marketing Handbook. I am so glad you have found it useful. Thanks for taking the time to let me know.

      Reply

  2. Is mobile searching much different than traditional searching? I know the results can typically be less, but you’d think searchers habits wouldnt differ too much from laptop to mobile. I can possibly see searchers shortening queries a bit or performing more local searches than broad matches. Makes one wonder.

    We’ve used Google’s kwd tools for quite awhile. Big fan of the updated one, http://www.google.com/sktool/

    We also offer a free keyword research and ranking tool on our company website. Feel free to check it out and let us know what you think. It’s a quick, easy, free tool with an export option.

    http://www.visible.net/tools/keywords/

    Reply

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