POLL: Holiday shopping on mobile?

Yesterday in my blog post about Costco going mobile I announced that I intend to make at least one holiday purchase using my mobile phone this season. I’m wondering how many of you will be doing the same.

Next week on the next episode of The Mobile Marketing Review, the other mobile mavens and I will be discussing mobile commerce. I will be announcing the results of this poll during that podcast.

The first 100 people who answer it will have their results tallied. After that, you will need to vote in the comments.

So, what do you think?


4 Comments

  1. Hi Kim,

    I just stumbled upon a 2011 marketing trends list by John Jantsch on Amex’s open forum http://www.openforum.com/idea-hub/topics/marketing/article/5-trends-that-will-shape-small-business-in-2011-john-jantsch.

    In it he says, “Mobile for the small business will be about mobile payments, search related apps, and location based offers and not about SMS.”

    I like John’s info, but am just getting my feet wet with mobile. Also, I’ve not finished watching your latest webinar yet (but I started, great info), based on your holiday commitment, do you think this is true?

    Thanks for your feedback.

    1. Desiree:

      I don’t usually disagree with John Jantsch, but in this case I do.

      While I do think there is a great match between small businesses and location-based offers (as an example: placing a special offer on foursquare so when people check in nearby it can drive business in the door) I think John is off base on mobile payments.

      Mcommerce is a fairly complicated tactic to implement. I would venture to say that the vast majority of small businesses haven’t even mastered accepting Internet payments.

      As for “search related apps” I’m not exactly sure what he means by this. I completely agree that mobile search is huge and getting even bigger, but I don’t think it is getting bigger in apps. It is search on the mobile web that is growing so rapidly.

      As for counting out SMS…I totally and completely disagree. It is the one tool (besides phone calls) that is universal to all phones. It is proven to be as addicting as cigarette smoking (see Tomi Ahonen post here) and it is largely untapped. SMS will be and should be a major consideration in the small business marketing toolbox in 2011.

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