As I sat down for kickoff on the big day (Superbowl commercial day) I had my phone ready by side. Determined to text in for every text offer, visit every mobile website and consume anything mobile related I figured I would be busy. Not so.
Here is my commentary on the Superbowl’s Mobile Ads and Mobile Misses. In it I award “The Best Mobile Ad of the Superbowl,” talk about which company showed they understand our love of mobile, examine how mobile is a direct response tool and point out the two big mobile misses.
Please share your thoughts about this video and what you thought of the mobile commercials.
Big thanks to Ken McCarthy of The System Seminar for producing this video with me.