In what could have been a brilliant marketing campaign, Heartland Jiffy Lube found out the hard way that mobile marketing must be integrated with other marketing methods in order to be successful. As noted by Derek Johnson of Tatango, “TextMarks […]
mobile spam
10 Commandments of Mobile Marketing
Not that I am comparing myself to Moses, but I am taking on the responsibility of writing out the 10 Commandments of Mobile Marketing. And while they are not being presented to you on a stone tablet, it would be […]
What a Load of BS, this is NOT Mobile Spam
If you know me at all you know how firm my stance is against mobile spam. I have been known to tell students in my courses and attendees at my speaking events, “Do not send mobile spam. If you do […]
Beware: Digital Direct Network
While I don’t usually like to post negative things on my site, I find myself in a situation where I feel compelled to warn others who may be sucked into an “opportunity” in mobile marketing that is most likely a […]