In order to use Twitter as a powerful mobile marketing tool you need to build a following on Twitter and then get your followers to turn on their device notifications for that Twitter account. Then each tweet you make is sent via SMS to your group of followers.
Just think how powerful it is to have your Twitter messages being delivered instantly to the mobile devices of your followers, not just waiting in the Twitterstream to possibly be noticed. You now know with almost certainty that your messages are being read.
When using Twitter as a mobile marketing tool you need to change your posting strategy just a bit knowing that each time you send a message everyone on the receiving end of the message is looking at their cell phone. No posting about what you ate for breakfast. Instead you need to keep your posts to only important items and ones that truly add value to your followers’ lives. It certainly can be done.
Without a doubt Twitter can be an excellent mobile marketing tool.
The only downfall of this strategy is that if anything ever happened to Twitter (beyond the fail whale) you would lose your list of followers. After all, without Twitter as a platform, you have no way to reach this group of people ever again.
So, if you like the idea of having a group of people you can send SMS messages to on a regular basis I suggest that you start your own text message list. In essence you would be creating your own Twitter stream direct to your groups’ cell phones. I suggest starting right away before everyone else is doing it.
To find out how to do this, you can sign up for my How to Build a Text Message List teleseminar here.