Mobile marketing, the practice of communicating and engaging with customers in an interactive and relevant manner using mobile devices, has dramatically changed since its early days. No longer is it an option for businesses to treat mobile as a stand alone marketing channel. The fact that consumers are using mobile in such an integrated manner in their daily lives makes mobile something that must be considered and built into every businesses’ marketing.
There are countless mobile marketing vendors (service providers) and choosing the right vendor can be daunting. To help you with that, I am happy to make recommendations for text messaging companies, mobile web building services, mobile advertising opportunities and more. […]
Entrepreneurs are right to be excited by the possibility of making money with mobile. And there are many different paths to doing so.
There are tons of great resources available about mobile marketing. Here are some of the best, compiled for your convenience. The Mobile Marketing Handbook (Second Edition) A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns by Kim Dushinski The first […]
I started writing about mobile marketing in 2007 (before the first iPhone came out) and my book, The Mobile Marketing Handbook, was one of the first books published about mobile marketing. This is where I share my insights about mobile marketing […]
About Mobile Marketing Profits Mobile Marketing Profits is a mobile marketing training firm based in Denver, Colorado. We help businesses, marketing professionals and mobile marketing entrepreneurs to understand and take action in mobile marketing. Whether this action is launching effective […]