MONEY IN MOBILE

Entrepreneurs are right to be excited by the possibility of making money with mobile. And there are many different paths to doing so.

Since the first edition of my book (The Mobile Marketing Handbook) came out in early 2009, people have been asking me how to start a business in mobile marketing. Last week I discovered a new idea to add to my […]

Aweber

Mobile Coupons More Successful than Predicted

Earlier this week I sent out an email announcing that one in four mobile phone users will redeem a mobile coupon in 2014. Today I discovered eMarketer has revised that prediction. Now they say that one in three smartphone users […]

New Business Model Idea

Would you want your email posted online?

I am a member of the free, media lead service called HelpaReporter.com (HARO for Help a Reporter Out) that my friend Peter Shankman runs. It is a simple service where reporters send him a query when they need a source […]

How a Mobile Interactive Board Game Impacts Mobile Marketing

I caught a bit of the Kim Komando radio show this weekend and she was talking about a new board game by Hasbro that includes text messaging as part of the game. Turns out it is an old board game […]

10 Commandments of Mobile Marketing

Not that I am comparing myself to Moses, but I am taking on the responsibility of writing out the 10 Commandments of Mobile Marketing. And while they are not being presented to you on a stone tablet, it would be […]