In my book The Mobile Marketing Handbook (coming Fall 2008), I make a case for having two versions of websites – one for viewing from a full size computer and one for viewing from a mobile device. My friends over […]
January, 2008
Apple named Technology Marketer of the Year
I heartily agree with Laurie Sullivan over at Media Post’s Marketing Daily who has named Apple the Technology Marketer of the Year. She mentions the iPhone as the foundation of the super marketing but says that the coordinated approach is […]