“How do I get started in mobile marketing?” is the single most common question I get about mobile. Usually those people asking are excited about the possibilities but just don’t really know where to go to get started. There are really just three steps to get started:
1
Learn the Fundamentals of Mobile Marketing
Mobile marketing is a unique marketing channel because it is a new mass media. It is not the same as television, radio, print or even the Internet. It is unique and comes with its own challenges and opportunities. You need to know what these are before you can launch any sort of campaign.
The two most important things to know are that everything in mobile must be initiated by the consumer. Mobile is not a ‘push’ marketing tool – with mobile you must attract your customers to you and get them to engage with you on their mobile device. Secondly, mobile almost always requires integration with other marketing channels in order to succeed. Take the time to learn these essential components of mobile marketing because they are the foundation of a successful mobile marketing venture.
Our Mobile Marketing Launch Kit is a great place to start. It includes everything you need to know to build a solid knowledge base about mobile marketing.
2
Develop Your Strategy
If you already have a business and a marketing program in place, you just need to know how to incorporate mobile into your ongoing efforts. My best advice is to think about how to make mobile be the direct response mechanism for your other marketing tools.
Maybe you are considering starting a mobile-based business. In that case, you need to focus on what people are looking for when they are mobile – and offer it to them.
If you are agency or marketing firm and want to know how to offer mobile to your clients, the best thing you can do is to get up to speed as quickly as possible on what services mobile vendors can offer. That combined with your extensive knowledge of marketing and the specifics you learn from me about mobile will lay a clear path for you.
3
Take Action
There is really no better time to get started with mobile marketing than right now. If you are in Asia or Europe you already know how widespread mobile use is in society and how businesses are taking advantage of the opportunities to reach their customers via mobile. If you are in North America it may seem like something so new that it feels a bit like science fiction. However, I assure you, the time to get started with mobile is NOW.
By following the solid fundamental information you have found here at Mobile Marketing Profits you are ready to get started. Just do it.
Start here.