Mobile Marketing Checklist

MUST TAKE ACTION:
Local Business Listing / Customer Reviews
Mobile Web
Mobile Email

GREAT MARKETING:
SMS Text Messaging
Local Search Results Mobile Advertising

DO NOT START HERE:
Mobile Apps
Mobile Action Codes (QR Codes)

United States of Local Search
www.localeze.com/News-Release-Localezes-local-search-usage-study-infographic.aspx

Google Places
www.google.com/places

Google Analytics
www.google.com/analytics/

Google’s How to Go Mobile
www.HowToGoMo.com

Mobile Website Building Resources
WordPress
MoFuse
Movitas
Kishkee
HowtoGoMo.com

Mobile Email Guide from MailChimp
www.mailchimp.com/resources/

HTML Email Template Builder from Campaign Monitor
www.campaignmonitor.com/templates

Mobile Marketing Association Best Practices
www.mmaglobal.com/bestpractices.pdf

Text Messaging Companies
Fanminder
Tatango
Trumpia

Local Search Results Advertising: Google Adwords Express
www.google.com/adwords/express/

Mobile App Builder
BizNessApps

2D Barcode Strategy Site
www.2d-barcodestrategy.com

QR Code Creator
QRStuff

Mobile Marketing Speaker for Small Businesses
Kim Dushinski
www.mobilemarketingprofits.com/about/speaking

Data Sources:
US Smartphone Adoption and Operating System Share
http://blog.nielsen.com/nielsenwire/online_mobile/two-thirds-of-new-mobile-buyers-now-opting-for-smartphones/

Mobile Email Statistics
www.comscoredatamine.com/2011/01/u-s-mobile-email-usage-on-a-steady-climb/

Scotty P’s mobile coupon case study
www.mobilemarketer.com/cms/news/messaging/5836.html