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Mobile Coupons More Successful than Predicted

Earlier this week I sent out an email announcing that one in four mobile phone users will redeem a mobile coupon in 2014. Today I discovered eMarketer has revised that prediction. Now they say that one in three smartphone users […]

New Business Model Idea

Since the first edition of my book (The Mobile Marketing Handbook) came out in early 2009, people have been asking me how to start a business in mobile marketing. Last week I discovered a new idea to add to my […]

Would you want your email posted online?

I am a member of the free, media lead service called HelpaReporter.com (HARO for Help a Reporter Out) that my friend Peter Shankman runs. It is a simple service where reporters send him a query when they need a source […]

How a Mobile Interactive Board Game Impacts Mobile Marketing

I caught a bit of the Kim Komando radio show this weekend and she was talking about a new board game by Hasbro that includes text messaging as part of the game. Turns out it is an old board game […]

10 Commandments of Mobile Marketing

Not that I am comparing myself to Moses, but I am taking on the responsibility of writing out the 10 Commandments of Mobile Marketing. And while they are not being presented to you on a stone tablet, it would be […]