Description of Service:
Mobivity is a self-service text messaging platform that offers SMS auto response messages, text clubs, mobile coupons, polling/voting and contests.

Recommended for:
Mobivity is an excellent platform for small businesses that need a cost-effective way to get started in text messaging. The Mobivity platform has a lot of features, but is not as user friendly as it could be. Mobivity 2.0 is said to be coming out shortly which should solve that issue.

Campaigns are created in the admin site, but there is not much that can be monitored there. (This is ironic because the Mobivity team is also responsible for Mobilytics, the best mobile web analytics available.)

Why I Like :
The best feature of Mobivity is its small business friendly pricing and variety of features. If you are open to figuring out how to use the admin panel, then Mobivity is a solid, smart choice. I use Mobivity for my Mobile Marketing Text News Brief and am very happy with their service.

Bottom Line:
Mobivity is a solid platform and has pricing that works for small to medium businesses diving into text messaging.