Tomi Ahonen wrote an excellent piece called What happens to mobile advertising when economy comes back? that combined with a MediaPost article by Sarah Mahoney about retailers’ Black Friday plans has got me thinking about the future of mobile marketing. […]
November, 2009
What is Mobile Marketing Anyway?
The Mobile Marketing Association redefined “mobile marketing” this week at the Mobile Marketing Forum in Los Angeles. Here’s the new official definition: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in […]
Upcoming Mobile Events
There are a couple of Upcoming Mobile Events that I thought you might want to know about. I’m sure there are a TON more mobile events worthy of note as well. Feel free to tell me about them in the […]