Do you want an easy way to market to college students with mobile? Look no further than Mobile Campus. Their brilliant text message based service is free to students and universities with advertisers footing the bill to reach this market.

The service is 100% opt-in and students can opt out at any time although I don’t know why they would. Any group to which they belong can text them announcements, updates or alerts. This could be their sorority or fraternity, athletic team, dorm floor or any other official group on campus. Professors can also create a group to stay in touch with their students.

Students can also sign up to get discounts sent to them via text message from local merchants or other folks who have something that appeals to students. Of course students get to choose exactly what kind of message is sent to them ensuring that advertisers are reaching just the right students. What a great idea!

Thanks to MobileCrunch for mentioning Mobile Campus.

Heads up to my friend (and kindred spirit) Lauren Hasson, The Resume Girl, to whom I dedicate this post.