Media Strategies Editor, Jim Meskauskas makes an interesting point in his iMedia Connection column “Are early adopters the best mobile audience?“ when he says:

Movement into the mobile space should certainly be made, but it shouldn’t simply be made because it’s possible to do so.

He’s right. A business should not try to reach their customers (or get new ones) using mobile unless there is something in it for the customer. A mobile phone is simply too personal to risk interfering, interrupting or annoying someone with whom you want to develop a business relationship.

The good news is that it should be fairly easy to find what I call a Compelling Reason for Interaction.

What can you offer your customers that would be genuinely helpful to them to know instantly? What do they WANT to know about your business that having access to on their mobile would provide value to them?

To discover your business’s Compelling Reason for Interaction, please sign up for instant access to your FREE Mobile Ready Assessment.