Tomi Ahonen wrote an excellent piece called What happens to mobile advertising when economy comes back? that combined with a MediaPost article by Sarah Mahoney about retailers’ Black Friday plans has got me thinking about the future of mobile marketing. […]
Kim Dushinski
What is Mobile Marketing Anyway?
The Mobile Marketing Association redefined “mobile marketing” this week at the Mobile Marketing Forum in Los Angeles. Here’s the new official definition: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in […]
Upcoming Mobile Events
There are a couple of Upcoming Mobile Events that I thought you might want to know about. I’m sure there are a TON more mobile events worthy of note as well. Feel free to tell me about them in the […]
How a Mobile Interactive Board Game Impacts Mobile Marketing
I caught a bit of the Kim Komando radio show this weekend and she was talking about a new board game by Hasbro that includes text messaging as part of the game. Turns out it is an old board game […]
Chitika Mobile Ad Study Draws Wrong Conclusion
Chitika’s Study of Mobile Ad Click Through Rate Dreadfully Draws the Wrong Conclusion Last week Chitika, an online advertising network, released a study of mobile vs. non-mobile click through rates on their advertising units. You can read their press release […]
Mobile Marketing Case Studies
If you are looking for mobile marketing case studies you can examine to find out what is going on in mobile marketing, check out the links below. Check back often too. I’ll keep updating this list. Mobile Marketing Association www.mmaglobal.com/resources/case-studies […]
Send a Text Message to My Blog
Welcome to my Wiffiti message board. It is titled Mobile Marketing Live because it is a live message board that displays text messages sent to it, displays tweets about mobile marketing and my book, The Mobile Marketing Handbook. Check it […]
Everybody Starts at Zero
The biggest misconception around mobile marketing lies in the idea that a business builds a database of mobile phone numbers and then dives into a mobile marketing campaign using these numbers. Nothing could be further from the truth. The reality […]
“Is it on sale?” The mobile opportunity – people are buying now
GUEST POST: Ann Cannon, vice president of CSG Systems’ Prairie Interactive Messaging In today’s market, consumers are thinking twice before they buy almost anything. “How much do I need it?” “Do I need it all, or do I just want […]
Seeking Virtual Assistance
I am looking for help from a Virtual Assistant and thought that a post here would be a great place to start. This is for a one-time, multiple component project that is described below in detail. I would certainly be […]