I started writing about mobile marketing in 2007 (before the first iPhone came out) and my book, The Mobile Marketing Handbook, was one of the first books published about mobile marketing. This is where I share my insights about mobile marketing from the early stages to today. Check it out…
- All
- Insight
- Kudos & Misses
- Mobile Email
- Mobile In the Wild
- Mobile Marketing 101
- Money in Mobile
- Resources
- Text Messaging
- Tools
Ten Ways to Get Started in Mobile Marketing
My colleague, Cindy Krum of Rank-Mobile will be doing a mobile marketing webinar on January 20th 9am Pacific, noon, Eastern. The $395 webinar, called Ten Ways to Get Started in Mobile Marketing, will include information about how mobile can help […]
No Such Thing as Free SMS Text Messaging
WARNING: This post will not be popular amongst some text messaging companies. There is No Free Lunch in Text Marketing Undoubtedly you have discovered that there are tons of text message companies to choose between when you are ready to […]
A New Mobile Search Directory
There is a new mobile search directory on the scene. If you have a mobile site, you should submit it to SearchIndex.mobi. They are in the process of collecting mobile links now and will be live shortly. Submit your mobile […]
Mobile Analytics White Paper
Greg Harris of Mobilytics has written an excellent, easy to read white paper called Mobile Analytics: Actionable and Accurate Analytics on the Mobile Internet that should be required reading for anyone who is analyzing their mobile website statistics. Not only […]
Twitter as a Mobile Marketing Tool
In order to use Twitter as a powerful mobile marketing tool you need to build a following on Twitter and then get your followers to turn on their device notifications for that Twitter account. Then each tweet you make is […]
Have You Started Building Your Text Message List Yet?
If you’ve been marketing on the internet or even had a website for your business for any length of time at all, it is highly likely that you are smartly gathering names and email addresses from your website visitors. You […]
Mobile as 7th of the Mass Media – Excerpt
My colleague, Tomi Ahonen has a new book coming out – Mobile as 7th of the Mass Media – and it is sure to be a great read. I’ve learned so much about the mobile industry and how to market […]
Giving away GPS navigators at Minnesota State Fair
One of the best ways to learn how to use a marketing tool is to see it in action. Today I will launch a series of posts featuring mobile marketing campaigns that are in progress right now. At the Minnesota […]
Logo Design Chosen
Thanks to everyone who gave me input and feedback about my logo. I appreciate your help. As you can see, I have chosen my new logo. I am very happy with it and with crowdSPRING, a place buyers and creatives […]
POLL: Text to Donate – Are you in or out?
Would you make a charitable donation by text message? ( surveys) Last week I wrote about Alicia Keyes text to donate campaign on MobileMarketingWatch.com and it got me to thinking about whether or not I would donate by text message. […]