Have you seen the news about some very high redemption rates for mobile coupons? This week, I posted on the Mobile Marketing Profits Facebook page about the 68% that Carrabba’s Italian Grill received in their recent SMS offer. Wow. That is a terrific response rate.

Then today I read a great article by Jeannette Kocsis, Harte-Hanks, Inc., about mobile coupons and how it is so important to consider these high redemption rates in your overall strategy. She says:

When you plan a mobile coupon campaign, think about high rates of redemption and how that may impact the profitability of the campaign.

After all, historically response rates from e-mail and direct mail, determined the value of coupons accordingly. Now, expectations may not be as certain.

All this got me to thinking about how many people use mobile coupons. Do you? Please take my poll. You can answer via text or do it online right here. This is not a scientific survey, but please just answer once using one polling mechanism.

TEXT POLL:
Text KIM CPOLL to 67777
(That is two words with a space between them.)
Your poll will come to you via text message. US phone numbers only.
Message and Data Rates May Apply.
Poll open June 18 – 25, 2010

ONLINE POLL:
Online poll does not expire.
[polldaddy poll=3363495]

By the way, my answer was YES! I have redeemed mobile coupons. I love mobile coupons and use them whenever possible. I find them so convenient because I never forget to bring them with me. Just this week my daughter and I went to the Bath and Body Works big Hello Yellow Sale and saved $10 off our $40 purchase. If you like BBW, sign up for their mobile alerts here.