Why 67% of the world’s population having mobile phone access is a BIG DEAL to your business. Your business needs to market to reach customers. Plain and simple, without effective marketing your business will suffer. Effective marketing is being able […]
Kim Dushinski
New Site Design
I am so excited to have a new design for my site and want to say that while the site is live, there are still quite a few tweaks and adjustments we are still making. If you see something strange […]
What a Load of BS, this is NOT Mobile Spam
If you know me at all you know how firm my stance is against mobile spam. I have been known to tell students in my courses and attendees at my speaking events, “Do not send mobile spam. If you do […]
Super Bowl XLV Mobile Commercials …or Not
In my third annual Super Bowl Mobile Hits and Mobile Misses analysis I am going to start with the mobile misses – pretty much all of the advertisers. I sat there watching each commercial with anticipation and my cell phone […]
Santa Claus Needs Mobile Marketing
This is a GUEST POST by Bob Bentz. I hope you enjoy it as much as I did. North Pole – Who’s the greatest businessman of all-time? No, it’s not Henry Ford, nor is it John D. Rockefeller. Bill Gates? […]
Target vs. US Post Office
In a new category of blog posts called “vs” I am going to compare how two different companies implement a mobile marketing strategy and I will declare a winner in the imaginary competition. First up is Target vs. the United […]
POLL: Holiday shopping on mobile?
Yesterday in my blog post about Costco going mobile I announced that I intend to make at least one holiday purchase using my mobile phone this season. I’m wondering how many of you will be doing the same. Next week […]
Costco Does Mobile Right
Two of my favorite things in the world have come together – Costco and mobile. And I am so happy to share all the ways that Costco is doing mobile right and a couple things I wish they would do […]
Beware: Digital Direct Network
While I don’t usually like to post negative things on my site, I find myself in a situation where I feel compelled to warn others who may be sucked into an “opportunity” in mobile marketing that is most likely a […]
7 Tips for Starting Your Mobile Marketing Business
If you are just getting started with your mobile marketing business, you might find these tips helpful. Learn the basics of mobile marketing first. If you jump in without knowing some of the most basic requirements and regulations you could […]