My 4th of July mobile marketing challenge was a huge success. People participating found mobile marketing happening and were so excited to be focusing on the opportunities in mobile. Interestingly, it seems that the opportunities are what we found the […]
Kim Dushinski
My mobile marketing challenge to you
My dad, Jack Randall, (pictured here with me on the 4th of July 2008) actually sparked this challenge by calling me excitedly to tell me that he saw that Walgreens has mobile prescription alerts. It may not be an exact […]
Do You Use Mobile Coupons?
Have you seen the news about some very high redemption rates for mobile coupons? This week, I posted on the Mobile Marketing Profits Facebook page about the 68% that Carrabba’s Italian Grill received in their recent SMS offer. Wow. That […]
Beefy Mobile Spot
While driving my daughter to school today I heard an awesome mobile campaign on the radio. It was a commercial for beef, as in “it’s what’s for dinner.” The 30 second spot featured Matthew McConaughey talking about beef. If you’re […]
MMA Forum – June 8 and 9
MMA FORUM NEW YORK, JUNE 8 & 9 Register by April 30 for Early Registration rates! Visit www.mobilemarketingforum.com to learn more and register today. Member 2-day = $1095 Non-member 2-day = $1595 Join industry leaders at the annual MMA Forum […]
Sears’ Excellent Mobile Coupon Campaign
I was walking through my living room the other day and a Sears commercial on TV caught my eye. I noticed they had a text message offer on the screen. Since I am always looking for mobile marketing campaigns “in […]
Super Bowl 2010 Commericals – Mobile Hits & Misses
I love the Super Bowl! Well, actually I just love the snacks and the commercials, but you get the picture. This is my second annual video analyzing the mobile ads of the Super Bowl. In this video (that I edited […]
Mobile Hit or Miss – NBC Olympics vs. QuickBooks
Mobile Hit or Miss is a regular column at Mobile Marketing Profits. In it, I discuss a mobile marketing hit or a mobile marketing miss (sometimes both). Of course I applaud every company who does anything with mobile so some […]
Podcast Interview: Kim Dushinski on Mobile Beyond
I was interviewed last week by Brian Prows of Mobile Beyond for his excellent mobile marketing podcast. He interviews a lot of great people in mobile, like Michael Becker and Mickey Alam Khan, and I was glad to do the […]
Kim Dushinski Named on Mobile Women to Watch 2010
I am so honored to be included on Mobile Marketer’s Mobile Women to Watch List for 2010. It is so exciting to be listed with other “achievers who have already left their stamp on mobile marketing.” There are some seriously […]